About the Heart Behind Dirty Blooms

Hi, I’m Josie — the hands (and muddy boots) behind Dirty Blooms.

My love for gardening started when I was just a kid, trimming my great-grandmother’s rose bushes barefoot in the side yard. I never got to meet her, but those blooms rooted something deep in me. From my great-grandma’s roses, to my grandma’s snapdragons, to my mama’s sweet pea trees, I was raised by generations of women with dirt under their nails and wildflowers in their hearts.

Though my professional path led me through nearly 25 years as a nationally licensed massage therapist, aromatherapist, and wellness guide, life had other plans. After a shoulder injury, I shifted into direct sales and network marketing, where I built a successful online business, generated over $10 million in sales, and helped my family thrive. But through all the chapters—marriage, motherhood at 21, and all the messy middle—the one constant in my life was gardening.

Whether we were living in the city or tucked back in the woods, I always found a way to grow something. A garden, a flower bed, a tiny windowsill full of herbs—something was always blooming.

In 2024, I took the leap. I stepped away from the MLM world and fully into the dream that had been quietly blooming all along. Dirty Blooms was born not just as a garden brand, but as a way of life. A place for people who believe in slow mornings, fresh-cut stems, barefoot days, and the power of planting something beautiful—in the garden and in yourself.

This brand is my heart. It’s the legacy of every woman who came before me, and the promise of what I’ll grow next.

🌱 “Don’t just stand there—grow something.”

— Founder, Creator & Bloom Keeper of Dirty Blooms

XOXO,
Josie